Roblox corporation games10/5/2023 1 in 5 Roblox users update their avatars daily. There is a heightened focus on personal image in virtual experiences. The accessories that Roblox avatars can wear are highly customizable, with an entire Roblox marketplace where people can buy and sell virtual avatar goods with the in-game currency called Robux. Users of the platform represent themselves as one of two types of avatar styles that Roblox supports today. Roblox is a highly mobile experience, with 72% mobile sessions. The other 50% of Roblox users are below 13, comprising Gen Alpha, the youngest generation alive today. Half of Roblox users are Gen Zers, between the ages of 13-24 years old. Roblox has 49.5 million daily active users, and users are spending an average of 2.6 hours per day on the platform. The collection of gaming apps in Roblox enable a highly creative and engaging virtual space where a core focus is shared experiences among friends. Roblox is an online gaming platform and open game creation system that allows anyone to create games and play games created by others. Today, Roblox can be considered one of the largest metaverse platforms. Gaming platforms in the metaverse have become an essential part of younger generations’ daily digital lives as they offer a highly interactive way to connect and socialize virtually.
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